#ProFiberCH: L’Oréal Professionnel Partner Salons

Not long ago, we had the pleasure to support L’Oréal Professionnel with the launch of their new, innovative hair care Pro Fiber in Switzerland. 10 partner salons across the country were receiving members of our community to try the service in the salon and to then continue the treatment at home. We are often asked … more »

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Pro Fiber: innovative haircare with APTYL 100

If Pro Fiber by L’Oréal Professionnel is the result of 15 years of research in the field of brittle and damaged hair, its success is due to the discovery of a technology that makes it possible to implement a restorative molecule in the depth of each hair: APTYL 100. But what exactly IS this? Everything … more »

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Eva Green x Pro Fiber by L’Oréal Professionnel

Eva Green, the former Bond girl, stretches her femme fatal image to split ends and hair in distress. Coming soon in the next cinematic gem by Tim Burton, she has been elected by L’Oréal Professional as an ambassador for haircare. How come? Well, because her abundant brown hair, like ours, seeks Pro Fiber and its … more »